Hi, I'm Fraser

When I think about it, I guess I’ve been talking people into things all my life. Yep, I was that kid at school who had the troublemaking idea that seemed like fun that got other kids into trouble! For as long as I can remember, I’ve been fascinated by the idea of influence, and how we can use that influence to make each other better human beings.

In my first career, I was a political organizer and strategist, culminating with his stints as Special Advisor to the Premier of Ontario and National Director (CEO) of Canada’s NDP. But, when my daughter was little, I was missing out on too much of her life, so I decided on a career change so that I could be the best dad I could be.

I then joined a national fundraising consulting agency called Good Works, where I was instrumental in generating a seismic shift in marketing gifts in wills to middle class donors using direct response channels. I also brought my political market research skills (polling and focus groups) with me and helped make donor research an accepted best practice in the philanthropic sector.